If your appointment based business already has it’s own website then utilizing an online booking system is the best way to attract new customers. Website booking systems let your visitors book and pay for your services 24/7, and so are surprisingly an easy task to setup and use with little technical know-how.
Online booking systems have several benefits that can boost your businesses bottom line. The most obvious advantage is an increase in bookings. Customers who might not have booked your services will book on impulse, rather than continuing their web search and booking with another business that does supply the convenience of bookings online. Nowadays everyone is comfortable with online to book and purchase services, so if your business doesn’t provide the convenience of online bookings then you’re passing up on new business.
To start offering online website bookings on your own website you must first choose an online reservation system. Most booking reservation systems charge a little monthly fee which can change from $20 per month around $100 monthly for enterprise solutions. Prices are usually determined by the number of services you provide, and the number of staff/resources that your business has.
Many online booking systems allow your customers to pay for bookings utilizing an online payment solution. When choosing an online booking system be certain that PayPal payments are supported, as PayPal is the most trusted and trusted payment gateway today.
Before selecting which website reservation system you’ll use make sure you try a demo of what the booking calendar will look like for the customers. Booking systems vary greatly in the technology they are built with, which means you want one that’s convenient to use and looks good on your own site. The booking experience that an online reservation system provides is definitely the difference between completed bookings and abandoned bookings due to an outdated or un-friendly interface.
You need to make the booking experience as easy and straightforward as you possibly can for the customers. Don’t choose an online reservation system that forces your customers to generate accounts before completing a booking. This is a big turn-off for your customers, and will bring about many abandoned bookings. Additionally you don’t want to force your customers to enter line after line of personal information you do not even need. An excellent online reservation system should enable you to choose what information you collect from your own customers when making bookings. It is important to request only the information you will need, since long booking forms may also result in abandoned bookings.
Other features to check out for in an internet site reservation system are email and SMS/text appointment reminders. Automated appointment reminders will certainly reduce no-shows, saving your organization money while providing a handy service to your customers.
Many businesses today use tools such as for example Google Calendar in running way of life. If your business falls within this category you then should choose an online booking system which has Google Calendar integration. Some online reservation systems enable you to integrate with Google Calendar using “calendar feeds”. Calendar feeds can only update your Google Calendar one-way, and there is a long delay between updates this means your Google Calendar is not always up-to-date. If using Google Calendar is important to your business then choose an online booking system that has full two-way Google Calendar integration, enabling you to modify bookings directly within Google Calendar and also making certain your Google Calendar is always up to date.
Lastly, ensure that your online booking system is powerful and flexible enough to handle things such as for example staff leave, custom working days/times for the staff, and non-working days for when you’re closed for business. The last thing you want can be your customers booking times when your organization or a staff member isn’t available.